免费英语论文范文(10)
“Make Time For Time.”
It is an advertisement for Time magazine. The advertisement uses the pun on homonymy of the word “time” to refer two meanings: common sense of time, and the name of he magazine. The advertisement means that read Time magazine to seize time. In the society full of competition, time is important and magazines also play an important role which people have to read to broaden their view. While Time magazine will not only broaden view, but also save your time. It satisfies people’s requirement.
2. 5 Implying Warning
Some advertisements imply warming. Pun can make the warming vivid and effective so that people can pay attention to it. For instances:
“Better late than the late.”
It is a public service advertising of traffic. It derives from the proverb “Better late than never”. In the sentence, “the late” means” the dead”, and it reminds the drivers to drive slowly and carefully. The advertisement with pun here has more powerful to persuade the drivers to care their security.Another example:
“The driver is safer when the road is dry; The road is safer when the driver is dry.”
It is also an advertisement for safe driving. The excellent word is “dry” which has double meanings: without water and without drinking. It expresses if the road is dry and the driver doesn’t drink, all drivers will be safer. The antitheses and thyme of the sentence has more powerful to warm people.
2. 6 Marking product more profitable and competive
The speciality of pun is useful in advertisement, and favored by people. If a advertiser can make full use of it to satisfy people’s requirement, the product may precede others and gain the market.
“A deal with us means a good deal to you.”
Here, the double meanings of “deal” are: the amount and business. The meanings of the advertisement are that: do trade with us is a good business to you; doing business with us, you will get a lot. Advertisers use pun skilful to inspire the audiences’ curiosity and attract their interest to do the deal.
