免费英语论文范文(5)
“A Mars a day helps you work, rest and play.”
It is the slogan of Mars chocolate company. Looking at this advertisement, people will associate it with two idioms: “An apple a day keeps the doctor away” and “ All work and no play makes Jack a dull boy”. From the meanings of the two idioms, the watchword tells people that a Mars’ chocolate a day will make you not be a dull boy (make you wise) and keep the doctor away (keep fit).
“Try our sweet corn, you’ll smile from ear to ear.”
It is taken from the advertisement for a kind of sweet corn. The word “ear” has double meanings: the organ of hearing and the seed –bearing part of a cereal. The idiom “ from ear to ear” also is a pun. One meaning is that people are satisfied with the product. The other one is that the consumers eat one ear by another. So the advertisement implies that the sweet corn is very delicious, and you will enjoy it and eating one by one. How can people refuse such delicious food?
“All is well that ends well.”
This is an idiom, but here, it is taken from an advertisement of a cigarette. “End”, as a verb, means “finish”, while, as a noun, means “cigarette butt”. The sentence means that if the cigarette ends are good that the cigarette is good.
1. 2. 4 Pun on Grammar
Many advertisers use pun produced for grammar problem to attract the audiences, such as ellipsis or word with different grammar functions. If this type of pun can be used properly, it will achieve unexpected effect.
“Which lager can claim to be truly German? This can.”
It is an advertisement for Lager beer. “Can” is a modal verb. But in the advertisement, a can of beer beside it reminds people “can” has another meaning—tin. Also “Lager” refers to the name of beer. With the illustration, the whole advertisement brings a humorous effect and impresses the audiences deeply. The Coca-cola company also uses “can” to do their advertisement.
