免费英语论文范文(11)
“Powe to influence others.”
It is an advertisement for a Hector Powe Clothing Company. They advocate that if you wear their clothes, you will have power to influence other people. Because “Powe” is like “power”. It satisfies people’s desire of power, so they like to have a try. Thus, it will bring great profit to the Powe company. Maybe people with the clothes can’t have more power, but the company has the power to influence the market.
3 Five strategies of translation of puns in English advertisement
On the basis of previous studies on translation of puns, the author tentatively proposes five potential strategies for translation of puns in English advertisements, some of which have already been touched upon in the previous section. They include preservation, creation, compensation, explication and omission[4]. These five strategies, adopted in accordance with the principle of optimal relevance, have some advantages. First, they have already been widely employed in practice and are generalized from the previous studies, thus they have solid foundation. Secondly, they can cover most of the important methods proposed by other scholars as we can see in the analysis in the previous sections. Thirdly, these five strategies stem from a comprehensive perspective: such aspects as form, meaning and function have been taken into account. So we hope these strategies will prove to be effective in real work. It should be pointed out that each of the five strategies is not always applied on its own; sometimes two or more strategies are jointly employed in an advertisement depending on the situation. When there is more than one pun in an advertisement, different strategies can be applied to different pun depending on the situation. For instance, some can be preserved, some explicated, and some omitted. However, whatever the situation is, whatever strategies the translator should choose, depends on whether optimal relevance can be achieved, i.e. the choice has to be made in accordance with the principle of optimal relevance. In the following sections, these five strategies will be explained.
