平面设计专业毕业论文
浅析幽默广告的表现力
中文摘要：在当今社会中广告已经成为我们日常生活中不可缺少的一部分，它更是作为某种文化现象，每天都以不同的形式进入我们的社会生活中，给我们带来不一样的精神体验。
广告是一种商业性的活动，也是一种特殊的语言交际形式，广告宣传是一种说服性语言行为，它总是尽可能的使用最精练的语言来传递最充分有利的信息，以达到吸引大众，促使消费者积极购买其产品的目的。而幽默是在现实生活中产生形成的，与人们的思维方式、生活习惯和社会现实有极大的联系。风趣幽默的广告形式千变万化，它以不同的表现手法让人们来欣赏广告语言中传达的丰富幽默。广告词更能够让人过目不忘，留下深刻的印象。从而提高广告的收视率和感染力，提高产品和企业在大众中的有利形象。
因此，幽默广告以自身的独特魅力，不仅在广告王国中拥有不容小视的力量，更是成为广告界的新宠。
关键词： 幽默广告 独特魅力 重要性
Abstract：The advertisement already became in now our daily life in the society an essential part, it is took some cultural phenomenon, every day entered in our social life by the different form, brought the dissimilar spiritual experience to us.
The advertisement is one kind of commercial character activity, also is one special language human relations form, the advertisements propaganda is one kind convinces the language behavior, it always as far as possible use most concise language transmits the fullest advantageous information, achieved the attraction populace, urge the consumer to purchase its product positively the goal.But humorous is produces in the real life forms, with people's thinking mode, the habits and customs and the social reality has the enormous relation.Charming humorous advertisement form ever changing, it lets the people by the different expression means appreciate in the advertisement language to transmit richly humorous.The message can let the human photographic memory, makes the profound impression.Thus enhances the advertisement the viewing ratio and the power, enhances the product and the enterprise in populace's advantageous image.
